Juna Menswear Launches in Grey Lynn, Auckland

I attended the launch of new menswear label 'Juna', Kiwi made by local designer Julie Stevens.  Diversifying from her womenswear designs, Juna is targeted at young males right through to the more mature man.  Some great wool blend pieces that hint towards the Swandri but are just that bit more sophisticated.  Read my full story here on Thread.

Searching for fashion using visual search

Image recognition is not new to us, it's most commonly used at the airport at customs, so it's not strange to see this technology has been applied to the fashion industry.  Do you ever find yourself seeing someone up the street wearing something that you really want, but don't want to approach them and ask where they bought it?  Or, perhaps it's your favourite celeb wearing a fabulous outfit that you want to know how to get hold of?  Well, this new app can help.  ASAP54 uses image recognition to identify the item (which you need to photograph with your smart phone) and searches where you can buy it.  It also provides a 24 hour stylist where you can ask them a question and get their advice as well as a social fashion community.  This UK app was launched in February in the US, Europe and Brazil and after one week the app ranked 1 in both the US and UK (Ragtrader Magazine).

There are similar apps out there, Snap Fashion and The Hunt. I've signed myself up to ASAP54 - it's free, so might give it a whirl and report back on how good this really does sound.

www.asap54.com